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How do iwc replica you think the events of 2020 have changed the way we regard luxury watches?
I have to say, I don't think the desire for luxury watches has changed. I saw this very much with our online sales, which we accelerated during the lockdown and which went totally crazy. But the IWC Replica Watches success of this was because we did the online platform in the right way. It was already prepared when we launched it, so we didn't have to rush to integrate online sales at a time when no one could leave their home.
It was interesting to me that one of the results of this year is that people are really engaged and they read everything; they want to be informed, so if you are able to create a narrative-rich environment, and if you have watches that are truly connected to some of the most important and uplifting acts in human history — which we have with the Speedmaster and its story with the Space Program — people will respond very enthusiastically.
There's this famous quote from Warren Buffet: “When the IWC Da Vinci Replica
tide comes in, you see who's swimming naked,” This year, the tide came in, and we saw some brands increasing market share in a big way, and others really suffering. What made the difference?
I think that this year was already tough on brands that were extremely authentic and really making watches that are expressions of their true DNA. That means that for all the guys who were making tactical moves or marketing-driven strategies, this year was very difficult for them.
In times of crisis, do people retreat to known values and entrenched models and brands?
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